EXPO-MANAGEMENT 2012, MADRID
Last week Florian and I were lucky enough to attend the Expo-Management 2012 event.
We came away more than satisfied from the the conference sessions we chose to attend; the general tone was to showcase some great examples of current marketing and advertising, ones that stuck in our minds and make the user live a unique experience. Such actions were the ones that stood out over other more conventional ones, that didn’t reach out to the public as much and which the experts we saw said were doomed to extinction.
It was a good Expo. I enjoyed it. I left with TWO shaobwgs of brochures and put a deposit on a yet-to-be-decided holiday. I’ve got 2 years to use the deposit, so no hurry. It will probably be on a cruise.